Post image for iAds help to build US Quest marketing database

Following on from the LEAF iAd that was launched last summer to coincide with the launch of the iPhone 4, a new campaign using iAds has been launched in the US to help market the fourth generation of the Quest minivan. The interactive ads give families a chance to win a Quest and a holiday at Disneyland.

LEAF, Quest and the supermini crossover Juke all appeal to early adopters and align well with Apple’s own market demographic. The campaign takes advantages of iOS users’ willingness to engage with these interactive ads and supply information about themselves to participating brands. The Quest iAds can be seen on a number of sites, including the New York Times and The Weather Channel. Amy Greenlaw sent us these screen grabs of the weather.com version.

{ 0 comments }

LEAF attractive for low-mileage business users

March 30, 2011
Thumbnail image for LEAF attractive for low-mileage business users

Writing on fleetdirectory.co.uk, Alisdair Suttie considers the benefits of zero emissions motoring for business drivers who don’t have to travel long distances. While conventional wisdom points to a top-end, low emissions diesel with excellent fuel economy for any business driver with a £25,000 budget, LEAF is appealing enough – adequate space, tax breaks, low overall [...]

[More...]

Mark Goodier and Week 1 with his black LEAF

March 29, 2011
Thumbnail image for Mark Goodier and Week 1 with his black LEAF

After nearly a week as the owner of a gleaming, jet black LEAF, having collected it from Glyn Hopkin in Waltham Abbey last Monday (see picture), broadcaster Mark Goodier has written an update on his blog about the experience of being one of the very first to drive the car on a daily basis in [...]

[More...]

Nissan at the 2011 Ideal Home Show, in pictures

March 28, 2011
Thumbnail image for Nissan at the 2011 Ideal Home Show, in pictures

Nissan was one of the key sponsors of the 2011 Ideal Home Show, which ended yesterday. We visited Earls Court last week to see how things were going. We spoke to Nissan’s team leader at the show, Mark Ellis, and Ben Howells. Mark was happy with visitor traffic, reporting that pretty much every day had [...]

[More...]

LEAF to receive the royal seal of approval?

March 25, 2011
Thumbnail image for LEAF to receive the royal seal of approval?

As a main sponsor of this year’s Ideal Home Show at London’s Earl’s Court, Nissan has a prominent stand in the centre of the main hall, beside a large artificial lake. On the opposite side is a row of impressive-looking buildings, including The Prince’s House, HRH The Prince Of Wales’s answer to eco-living (and the [...]

[More...]

Chris Paine and Men’s Journal drive a LEAF

March 24, 2011
Thumbnail image for Chris Paine and Men’s Journal drive a LEAF

For his latest feature article, Men’s Journal’s Ezra Dyer took a LEAF out for a spin in LA with filmmaker Chris Paine – of ‘Who Killed The Electric Car?’ and ‘Revenge Of The Electric Car’ fame. Ezra describes Chris as “a man possessed” by EVs and all things electric. He already owns all-electric cars, including [...]

[More...]