Following on from the LEAF iAd that was launched last summer to coincide with the launch of the iPhone 4, a new campaign using iAds has been launched in the US to help market the fourth generation of the Quest minivan. The interactive ads give families a chance to win a Quest and a holiday at Disneyland.
LEAF, Quest and the supermini crossover Juke all appeal to early adopters and align well with Apple’s own market demographic. The campaign takes advantages of iOS users’ willingness to engage with these interactive ads and supply information about themselves to participating brands. The Quest iAds can be seen on a number of sites, including the New York Times and The Weather Channel. Amy Greenlaw sent us these screen grabs of the weather.com version.
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